Privacy Policy

Last updated: 15 January 2026

KentshiremBritAi ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at KentshiremBritAi.org.uk and use our AI-assisted cryptocurrency trading platform (collectively, the "Platform"). Please read this policy carefully. By using the Platform, you consent to the practices described herein.

1. Information We Collect

1.1 Information You Provide

We collect personal information that you voluntarily provide when you:

• Register for an account (name, email address, username, password);
• Complete your user profile (date of birth, location, investment experience);
• Contact us for support or enquiries (correspondence content, contact details);
• Subscribe to newsletters or marketing communications;
• Participate in surveys, promotions, or user research.

1.2 Automatically Collected Information

When you access the Platform, we automatically collect certain technical and usage information, including:

• Device and browser information (IP address, device type, operating system, browser type and version);
• Usage data (pages visited, time spent, clickstream data, referral sources);
• Cookies and similar tracking technologies (see Section 6 below);
• Log data (access times, error logs, performance metrics).

1.3 Third-Party Data

We may receive information about you from third-party services you choose to connect, such as cryptocurrency exchanges, wallet providers, or authentication services, subject to the privacy policies of those providers.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Provision: To create and manage your account, provide access to Platform features, and deliver AI-assisted market analysis and educational content;
• Personalisation: To customise your experience, remember your preferences, and provide relevant content and recommendations;
• Communication: To send transactional emails (account notifications, security alerts), respond to your enquiries, and provide customer support;
• Marketing: With your consent, to send promotional materials, newsletters, and updates about our services (you may opt out at any time);
• Analytics and Improvement: To analyse Platform usage, monitor performance, identify trends, and improve our services, algorithms, and user experience;
• Security and Fraud Prevention: To detect, prevent, and investigate security incidents, fraudulent activity, and violations of our Terms of Service;
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.

3. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Contractual Necessity: To fulfil our obligations under the Terms of Service and provide the Platform;
• Consent: Where you have given explicit consent (e.g., for marketing communications or optional data processing);
• Legitimate Interests: To improve our services, ensure security, and conduct business operations, provided such interests do not override your rights;
• Legal Obligation: To comply with legal and regulatory requirements.

4. How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

• Service Providers: With trusted third-party vendors who perform services on our behalf (hosting, analytics, email delivery, customer support), bound by confidentiality obligations;
• Business Transfers: In connection with a merger, acquisition, restructuring, or sale of assets, where your information may be transferred to the acquiring entity;
• Legal Requirements: When required by law, court order, or governmental authority, or to protect our rights, property, or safety, or that of our users or the public;
• With Your Consent: When you authorise us to share information with specific third parties.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider the nature and sensitivity of the data, the purposes for which we process it, and applicable legal requirements. Upon account closure or deletion, we will delete or anonymise your personal information, except where retention is necessary for legal, regulatory, or legitimate business purposes.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyse usage, and deliver personalised content. Cookies are small data files stored on your device. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect Platform functionality. We use:

• Essential Cookies: Necessary for Platform operation and security;
• Analytics Cookies: To understand how users interact with the Platform and improve performance;
• Functional Cookies: To remember your preferences and settings;
• Marketing Cookies: With your consent, to deliver relevant advertisements and track campaign effectiveness.

For more information, please refer to our Cookie Policy (if applicable) or contact us.

7. Your Rights and Choices

Under the UK GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you;
• Rectification: Request correction of inaccurate or incomplete data;
• Erasure: Request deletion of your personal data, subject to legal or contractual obligations;
• Restriction: Request that we limit the processing of your data in certain circumstances;
• Data Portability: Receive your data in a structured, commonly used format and transmit it to another controller;
• Objection: Object to processing based on legitimate interests or for direct marketing purposes;
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise these rights, please contact us using the details provided in Section 11. We will respond to your request within the timeframes required by law.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

9. International Data Transfers

Your information may be transferred to, stored, or processed in locations outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK authorities or other lawful transfer mechanisms, to protect your information in accordance with this Privacy Policy and applicable data protection laws.

10. Children's Privacy

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a person under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on the Platform with a revised "Last updated" date. Your continued use of the Platform after such changes constitutes acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise your data protection rights, please contact us through the contact information provided on the Site. We will respond to your enquiry as promptly as possible.

13. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters. You can contact the ICO through their website at ico.org.uk or by post at: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.